Y100 ROCKS!
welcome to the inner thoughts of the DJs and staff of Y100...

Tuesday, March 15, 2005

Personal Thoughts, Again ...

Hello friends and family -

You know, over the past 3 or so weeks, I've seen some incredible stuff. This is largely due to the fact that the internet has blown up into this massive community of friends and supporters - and given that many of us are still trying to figure out the best way to proceed with what we're doing, since we've never done anything like this before, it's been a great learning experience - and, a lot of fun - But a lot of work as well. So, as we try and get organized and figure out what's next, keep checking back at the main website for more frequent updates.

This was always intended as a sort of journal or diary for the staff - and not necessarily a news board... So I'm going to use it as the former. And please realize: These viewpoints are solely my own - not just as a child of the radio (at least since I was a teenager back in the stone age), but as a music fan, a Philadelphian, and as someone who's sick and tired of seeing the entertainment industry turned into a vacuous suck-hole of meaningless drivel and cash-in-quick pop-crap, like Ashlee Simpson.

I wish I could snap my fingers and have a radio station tomorrow - I really do. The reality of the situation is not like that. Things of this magnitude take time. The key here is being persistent. I know a LOT of you have gone out and looked at a lot of radio industry websites, and have read about the trend the industry has been taking across the country. I've read them all too, and I don't agree with any of it - unfortunately, my opinion doesn't really matter all that much. YOURS DOES!

Look at it this way - a company, in any industry, is out to make money. Period. That's what they're in business for. What the radio industry thinks is that it can make more money by not keeping the rock you want to hear on the radio, or, diluting it with stuff your parents listened to when they were your age. Hey, I've got nothing against classic rock persay (just the bad classic rock that does, factually, exist) - but you don't need to sit through "Gimmie Three Steps" to hear Pearl Jam or Rancid, do you? (Anyone heard Rancid on the radio lately?)

They'll throw statistics, and pie-charts, and page after page of research and sales charts and tons of other "data" out to support what they think. And they also figure you'll eventually shut up, quit whining, and buy whatever their research indicates will be most profitable, based on your responses to their surveys. (Where's the HEART, man?!)

If that's what you want to have happen, then remain complacent, compliant, get in line, and shut up.

For now, the x-Y100 staff has been doing our best to keep the spirit of alternative music alive in Philadelphia, through the best means we have available, and the resources that have been given to us. But please don't kid yourselves - We're fighting an uphill battle against an industry that's decided that you, the music fans, don't care enough about the music to keep it on the radio ... because they can't quantify it with statistics, and pie-charts, and numbers, and other kinds of meaningless "data" - and that makes them right, to them.

I know better. You do too.

Someone has to draw a line, and say, "Enough of this $#*T," and hold their ground.

No, alternative radio wasn't always perfect - despite our best efforts - But it's gone COMPLETELY now in this city! It can't change or grow if it does not exist - which it doesn't in Philadelphia anymore. That's dumbfounding to me - still. I don't get it, and I'm not okay with it.

I hope YOU'RE not okay with it - that's what really matters.





















posted by ZackTheIdiotDJ, 23:29 | link | comments (35)