Live 8 is announced, and what happens in Philadelphia radio?
I should provide a little back ground. I loved radio. As a kid it was a party in a box for me. At times I had to turn my radio off listening at night cause I felt left out. Like there were these cool people playing great music and really enjoying what they were doing and I wanted to be there with them. Eventually I had my own show in college, and then for one reason or another I lost my passion. Some years later Y100 emerged and not only did I become a passionate fan, I became a passionate employee.
Y100 was different. It was a totally different vibe. It was that party in a box I was looking for. The box had a slurpee machine and smelled a little funky back by the copiers when it rained, but none the less it was fun. I think, no, I know, the difference between what was Y100 and the current terrestrial stations in Philly today are the people involved. There were no false pretenses at Y100. They were, and are, always in consideration of what the listener might think and feel. That's why Y00 was different, and that's why we all love what it was, and what it still is today.
Back to the Live 8 thing...
So, this enormous show is going to take place in Philly and it's a race for stations to announce that they are the "Official" station, or they "brought it to you first". Please. It was so funny to hear WYSP say a select few of the Philly acts...and at the end of the list add in "...and 50 Cent" ...I almost spit out my fricken tooth paste while brushing my teeth this morning. It's a joke! Wired has it on their web site with only the African American artists shown. If anything, BEN FM should take the claim of "official station" for the show cause those whacky cats "play anything"...oiy veh. I think that WMMR was really the first to the punch, but who cares? The point of this show is that we are all uniting to help our global neighbors out, right? That there should be no divisions, and no claims of ownership...leave your ego at the door kind of thing, right? We are all involved for the right reasons, right? God, please tell me someone in Philly terrestrial radio gets it!
Call me naive, but I have had enough of the "exclusive", "official" and "you can only get them here" claims. Especially for something like this. I think the Live 8 concert is going to be the pinnacle of the suckiness of our radio market. All you have to do is change the dial to hear the same exact verbage. It is absolutely insulting to the listener, and more importantly the cause. It's gonna get bad come July. WYSP, WMMR, Wired, WMGK, Q102, The Beat, Power 99 and maybe even B101 (they play as many artists as anyone else relative to the show) are all going to stake their claims as having some sort of self importance relative to the listener's experience.
Remember when Y100 was promoting Ozz Fest a couple summers ago? The promo was something to the effect of "...yes, we don't play Ozzie, but we play every other band that is playing the show, thus we have tickets to give you...". Where else are you going to find that real-ness? Where else would you find a fricken radio station that actually respected your intelligence? There was, and is, nothing fake about Y100. It is what it is, and that's why you and I care so much about the station.
I could go on and on...but I thank you if you have read even this far. I am still sooo pissed that Y100 is gone, as I am sure that you are too. That's why I say Y100 is the most cared about station in Philadelphia radio history...and I think that has everything to do with the decisions made by Jim and others in respecting the listener's intelligence. WWYD = what would Y100 do? Certainly not front like they are the only station in town.
Sincerely yours,
Edward Louis Severson III